Marketing & Sales
mobi |eng | 2015-03-16 | Author:James Wallman
10 Facebook Changed How We Keep Up with the Joneses The last decades of the nineteenth century were a boom time in America. Trade and industrialization produced huge wealth for ...
( Category:
Anthropology
December 2,2017 )
mobi |eng | 2014-01-19 | Author:W. Chan Kim & Renee Mauborgne
FIGURE 6-6 * * * The profit model of blue ocean strategy * * * A business model built in the sequence of exceptional utility, strategic pricing, and target costing ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2011-06-21 | Author:Gad Saad [Saad, Gad]
Universal Response to Fear Appeals Fear appeals are one of the most frequently used tools in public service announcements, especially ones dealing with public safety (e.g., drinking and driving) or ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-05-01 | Author:Jackie Huba [Huba, Jackie]
It doesn’t matter if you love him, or capital H-I-M Just put your paws up ’Cause you were born this way, baby. Fig. 5.1 Little Monsters with paws up at ...
( Category:
Arts & Literature
December 2,2017 )
mobi |eng | 2015-10-14 | Author:Jeremy Darlow
the gameday gang ESPN has a monopoly on Saturday morning sports television in the fall, which is why the network’s weekly show College GameDay deserves its own section. ESPN’s college ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2013-12-09 | Author:Jeff Shore
Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved. —WILLIAM ...
( Category:
Business Culture
December 2,2017 )
mobi |eng | 2013-03-04 | Author:Scott McKain [McKain, Scott]
Enterprise got its start by courting the airport passenger market. It could not afford to have space in the terminals, so their check-in facilities were located one or two blocks ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-01-24 | Author:Kendra Lee
Part 3: Pick Your Digital Attraction Strategies Digital attraction strategies use the internet to reach your prospects. Unlike the personal attraction strategies, you often can’t control who will see your ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, azw3 |eng | 2015-09-30 | Author:Marc Andrews & Matthijs van Leeuwen & Rick van Baaren
Final remarks > People want to bond with brands and products, so try to make establishing the bond as easy as possible. > Use human-like shapes and behaviours to increase ...
( Category:
Skills
December 2,2017 )
mobi |eng | 2014-06-02 | Author:John Weich
THE HIRE THE HIJACK: BRAND STORYTELLING — THE HIJACKER: BMW, FALLON, ANONYMOUS CONTENT & RSA FILMS — THE LEGACY: THE PROTO NONTRADITIONAL ADVERTISING CAMPAIGN[48] Long before there were iPads and ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-04-28 | Author:Sarah Petty & Erin Verbeck [Petty, Sarah]
DOES A SALE EVER MAKE SENSE? While a sale attracts price-sensitive buyers, it also teaches your best clients to wait for a sale and devalues your brand over the long ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2003-11-13 | Author:Chris Zook [Zook, Chris]
The Defensive Side of Adjacencies Sometimes an adjacency move is dictated by a competitor’s threat. Occasionally, such a threat demands only monitoring; other times, it requires immediate action. Eastman Kodak ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2015-03-16 | Author:Jeremy Gutsche [Gutsche, Jeremy]
THE REBIRTHING OF A BADASS BRAND More than a century and a half ago, a long-bearded man named Hiram Walker made his first moonshine, and it was fantastic. He knew ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2012-10-08 | Author:Tom Searcy & Henry DeVries [Searcy, Tom]
* * * WARREN WISDOM 77 You Can’t Hurry Love or Deals From The Essays of Warren Buffett: “In the search, we adopt the same attitude one might find appropriate ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub |eng | 2015-05-14 | Author:Steve Fisher & Ja-Nae Duane
EVERYTHING STARTS WITH THE CUSTOMER According to Wikipedia, “Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration ...
( Category:
Marketing & Sales
December 2,2017 )
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